Thought Leader’s Digest

A new space for industry content, without the clutter

Two things inspired the idea for INSPO (short for “inspiration”). First, the dominance of clickbait visual content on traditional social media, driven by an ads-based model that we believe encourages a race to the bottom in content quality. Second, the absence of a dedicated platform for sharing professional, industry-relevant content and expert thought, even as thought leadership becomes increasingly vital for gaining a competitive edge, regardless of life stage or industry.

Adding value back to social media

There’s growing fatigue around social media. Many feel overwhelmed by the constant noise and question how much real value it adds, both personally and professionally. For some, social media has come to feel like more of a harmful distraction than a positive force. Regardless of where you stand in this debate, many agree that there must be a better way forward. INSPO aims to be that alternative: a space where thoughtful, insightful perspectives on the world are prioritised, celebrated, and rewarded.

INSPO aims to be that alternative: a space where thoughtful, insightful perspectives on the world are prioritised, celebrated, and rewarded.

A content portfolio-based professional network

Unlike traditional professional networks, INSPO isn’t built for job seeking or conventional networking. Instead, it's designed to help you build your thought leadership portfolio. What is thought leadership? Simply put, it’s the act of sharing your unique perspectives, insights, and ideas in a specific area of expertise to demonstrate that you are a credible and compelling voice in that field.

INSPO allows you to easily publish and showcase a collection of thought leadership content—whether it’s articles, audio clips, videos, or carousel decks—that reflects your evolving thinking within your industry or space.

INSPO allows you to easily publish and showcase a collection of thought leadership content.

At all stages of our educational life, we are encouraged to think critically and learn to examine, assess, and analyse the world around us, yet once we enter the world of work, we become so preoccupied with doing that we fail to make time to reflect and synthesize our experiences and the insights derived from such. There are many known benefits to the exercises of blogging or journaling. INSPO provides a dedicated vehicle for these practices, supporting both personal and professional development through regular, thoughtful knowledge sharing.

A dedicated space to share and discover expert insights

Rather than relying on an ads-based business model, which often places the interests of advertisers above those of audiences, INSPO uses a subscription marketplace model. This empowers professionals, thought leaders, and experts to monetise their hard-earned insights by sharing them directly with their most engaged followers.

We believe this model is essential to preserving the quality and integrity of content. It acknowledges the time, effort, and deep expertise that thought leaders bring to their work—something ad-driven, clickbait-centric platforms rarely reward.

While other subscription platforms have their own niches (Substack for culture, Patreon for creatives, OnlyFans for adult content) none currently provide a dedicated marketplace for expert content and industry insights. INSPO fills that gap, offering creators direct monetisation and giving audiences one focused space to access this kind of content, without having to sift through a feed full of food pics, holiday snaps, or throwbacks.

While other subscription platforms have their own niches, none currently provide a dedicated marketplace for expert content and industry insights.

Expert creators are missing out on opportunities

According to the 2023 Content Entrepreneur Benchmark Research report, 45% of expert creators or those who wish to monetise their expertise are unsure where to start. That leaves a huge portion of the creator economy untapped.

45% of expert creators or those who wish to monetise their expertise are unsure where to start.

Additionally, 51% struggle to get their content discovered, highlighting the absence of a dedicated platform for expert content to be found and rewarded. Many thought leaders end up building their own websites or channels and spending much of their energy driving traffic to them rather than focusing on what matters most: creating and publishing high-quality, valuable content.

So what makes INSPO different?

• It’s built around professional content. Profiles highlight thought leadership portfolios rather than resumes. The focus is on value-adding insights, not personal updates.
• It simplifies content discovery. Topic filters make it easy for users to find professionally relevant content across industries.
• It offers a cleaner, quieter interface. Content is showcased through a simple, distraction-free design, without the clickbait-driven visuals of other platforms but still supports rich media.
• It supports direct monetisation. Thought leaders can choose to place content behind a paywall, offering access only to paying subscribers.

What is INSPO trying to achieve?

Our mission is to become the go-to platform for professionals who want to turn expertise into influence through thought leadership. We believe this type of content deserves its own dedicated space just as other creative communities have their own platforms.

We want INSPO to be top of mind when people are looking for the latest insights from professionals across any industry. We want it to be the place experts go to build an audience, grow a following, and monetise their hard-earned knowledge and experience.

Our long-term vision is to make professional thought leadership an essential part of every career. We believe it will become the norm, not the exception. Thought leadership brings clear, direct benefits, from greater visibility and credibility to stronger career prospects. More than that, it sharpens the mind. It encourages you to reflect, refine, and articulate your ideas and to build a unique voice around your professional discipline or area of interest. It also creates space for deeper engagement and dialogue with others.

Our long-term vision is to make professional thought leadership an essential part of every career. We believe it will become the norm, not the exception.

What does INSPO offer creators?

If you're an expert creator, thought leader, or professional, INSPO removes the pressure to build an entire distribution channel from scratch or constantly drive traffic to your content. Instead, INSPO is built to be the destination for this kind of content. Audiences will come to INSPO specifically to find expert insights, so your voice can be discovered, spotlighted, and rewarded.

You’ll also be able to monetise your work directly through a subscription model. There’s no need to “game” a clickbait algorithm. Instead, you’ll grow your following and subscriber base by doing what you do best: sharing high-quality, thoughtful content. At its core, this is what thought leadership is all about and what audiences are most eager to consume.

Instead, you’ll grow your following and subscriber base by doing what you do best: sharing high-quality, thoughtful content.

What does INSPO offer audiences?

If you're someone who wants to stay informed through credible thought leadership and the latest insights from across industries, INSPO provides a dedicated space for exactly that. No more jumping between a dozen newsletters, inboxes, or websites to find the expert content you care about.

No more jumping between a dozen newsletters, inboxes, or websites to find the expert content you care about.

With INSPO, you can follow experts directly and see their latest insights neatly presented in your feed. You’ll be able to return to that content at any time, all in one place. No more digging through email archives or social feeds to find a post or newsletter you vaguely remember. Less clutter. More focus. All the insights you value, streamlined in a single, purpose-built space.

Join the thought leadership revolution by becoming a founding user.

If you believe that thought leadership and expert content deserve a dedicated space, whether you're an expert creator or someone eager to consume such insights in a focused, clutter-free environment, we invite you to join INSPO, now available on the App Store as INSPO Experts.

Our rapidly growing community is built around the sharing and discovery of high-quality, insightful content across a wide range of industries and topics, from business and technology to science and society. Early members benefit from a more intentional, noise-free space, one where meaningful connections are formed and authentic conversations thrive. This is a community not driven by algorithms or likes, but by a shared commitment to learning, growth, and mutual support.