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Who is it for?
Anyone with knowledge, experience, or insights to share is welcome on INSPO. The platform empowers you to build a thought leadership portfolio around your unique expertise.
While the list isn’t exhaustive, our typical users include professionals at all stages of their careers who want to showcase their expertise through thought leadership, as well as academics, researchers, students, podcasters, bloggers, vloggers, writers, and more.
Ultimately, this is for anyone seeking a social network built on high-quality insights, not clickbait.
Professionals, researchers, academics, students
What makes it different?
Unlike other professional social networks that emphasize credentials and qualifications, our platform centers on publishing content portfolios that showcase individual thinking and insight.
We also make it easy to discover relevant ideas through content topics and categories, helping others find content that matches their interests.
Finally, you have the option to monetize your work by placing selected content behind a paywall, giving you a direct path to earning from your expertise.
Portfolio focus, topic filters, monetization
How do I start?
INSPO is completely free to join. If you haven’t already, create your account by downloading the app or using the signup link on our website. Once you're in, complete your profile and start publishing.
If you're new to sharing your insights on a social platform, begin by asking yourself: What do I want to be known for? Then, create a content plan in a format that suits you, and start building your presence.
If you've already been sharing insights (for example, through a website, newsletter, or blog) to grow your credibility and visibility as a knowledge authority, you can easily get started by republishing or repurposing that content.
INSPO is free and anyone can sign up today.
What can I publish?
You’re welcome to share your insights in any format you prefer. We offer four core post types: articles, audios, videos, and decks (image carousels). Each format showcases your expertise in a unique way and resonates with different segments of your audience.
While some people choose to focus on specific formats, we strongly encourage building a well-rounded portfolio of thought leadership. Doing so makes your content more engaging, dynamic, and personal.
Unlike other social platforms, we actively encourage the inclusion of citations or references in your posts. This approach promotes both rigour and context in your thought leadership.
Articles, audios, videos, and decks (carousels)
How can I monetize?
Rather than relying on ads, which can harm the overall content experience, our platform embraces a marketplace model that gives experts the option to be rewarded for their work and insights by placing select content behind a subscription paywall at a price they set.
While plenty of users post content for free, our Stripe integration lets users create their own subscription offers, giving you the flexibility to choose between premium or public content when publishing. Turn your followers into subscribers effortlessly.
Set up your subscription offer on Settings.
How do I grow my reach?
Like any social network, growing your following takes time and patience but there are several ways to make yourself known within the community and beyond.
Following others and engaging with their content, such as by liking or commenting, is a great way to show that you’re active. Posting regularly also demonstrates that you’re thinking deeply about your area and engaging with your field.
Inviting your followers, friends, and colleagues to join, and letting them know you’ve signed up to INSPO, is an excellent way to gain some initial supporters.
Post regularly and actively engage with others
Join a growing community of professionals building their thought leadership portfolios on INSPO today.
